The Assumption University Institutional Repository (AU-IR) is a digital repository which preserves and distributes AU's publications, including papers, scholarly articles, dissertations, theses, project reports, student reports, achievements, news, and activities.

AU-IR promotes long-term collection and preservation of data in the repository. Faculty , staff and students are welcome to deposit and distribute their working papers, research materials, technical reports, and other electronic materials online.

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  • Risks posed by uncertainties in the supply chain 

    Lawrence, Brian C.; Athisarn Wayuparb (Assumption University Press, 2018)

    Competition today is so savage that it creates uncertainties a real threat to an organization’s survival. Creating and managing supply chains is a method for controlling these uncertainties. This paper examines empirical research from postgraduate students and scholarly papers published in the journal of an international university in Thailand, on supply chain techniques.
  • Customer satisfaction and word of mouth towards online taxi providers: a case study of Grab and Uber 

    Chatbongkot Cheewathanakornkul; Chanita Jiratchot (Assumption University Press, 2018)

    The first objective of this research is to analyze the main factors influencing customer satisfaction,including service quality, self-service technology,and price. Without any one of these factors, the customers might not fully be satisfied with the services of the online taxi providers who are the focus of this case study. The second objective is to examine the relationship between customer satisfaction and word of mouth perceptions. Yamane’s theory is used to determine the sample size. Reliability and Factor Analysis have bee...
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    Phasinee Chuensunk; Piyawan Puttibarncharoensri; Yenrudee Tantisiriphaiboon (Assumption University Press, 2018)

    This research is about an electricity generating company whose long lead time in its procurement process for spare parts after breakdowns caused internal customer complaints. The focus firm, Allied Generating Company (AGCo), is in a sensitive industry, that of supplying electricity to provincial and national grids in Thailand. Therefore, the procurement problem is a threat to the nation’s economy as well as to the reputation of the AGCo firm. To solve this embarrassing problem, this research applied the Valu...
  • Factors affecting patient satisfaction in public Hospitals in Bangkok 

    Aunthikarn Sudjai; Chanita Jiratchot (Assumption University Press, 2018)

    Customer satisfaction is an important parameter for assessing the quality of patient services. There is a need to assess public hospitals because they are important providers of services to patients, whose satisfaction is important. This study examined the relationship between service quality and the resultant customer satisfaction as experienced by patients. This led to an examination of the relationship between that satisfaction and patient loyalty. The research methodology consisted of a quantitative ...
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    An application of the savings method to a vehicle routing problem 

    Chatsuree Kamthornsawat; Athisarn Wayuparb (Assumption University Press, 2017)

    This paper presents the authors’ research study of the vehicle routing practices of a transport company. This firm provides the delivery of Printed Circuit Board Assembly (PCBA) and electronics components to customers in the Bangkok Metropolitan Region and neighboring provinces in the Central and East regions of Thailand. Currently, traditional truck management is being practiced: this lacks a systematic approach by using only personal experience information.The inefficient truck management problem in this ca...
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