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New Jersey Advertising Agency
  • A Marketing Agency for Service Companies

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About us

Designing strategies, streamlining processes, beating impossible deadlines, we live and breathe this stuff – we love what we do and we think it shows

Novocent is an award-winning service marketing agency with a proven track record of solving fundamental business problems with elegant, engaging solutions. We help companies face their marketing challenges head-on. No excuses, no compromises.

We’re experts at engaging customers and helping companies convey intangibles like trust, experience, and dependability which foster brand loyalty. Novocent excels at helping customers recognize value in our client’s vision.

Isn’t it about time for your agency partner to exceed your expectations? Think Novocent; We’re accessible, we’re available. When you need us, we’re ready.

service marketing
What does "Novocent" mean? A new way of thinking. A fresh approach. It’s an idea that defines everything we’re about. We’re a new thinking agency.

What We Do

Engaging Customers, Articulating Value, Transacting Experience

Advertising Design And Development.

Our creative team develops print, electronic and broadcast advertising designed to achieve maximum impact. We know the ins and outs of mixed media design, so you can be sure that your next design project will do more.

Website Design.

We design beautiful websites and then build them to last. Our interactive strategies engage customers in a way that allows them to immerse themselves in your brand — to experience it, to interact with it, and to communicate with it.

Brand Identity.

Rebranding and turnaround situations are some of our favorite marketing challenges, because they represent the greatest opportunities in American business — Chances to redefine strategic positions, reframe corporate objectives, reinvent brand attributes, and ultimately to recover from difficult times.

Strategic Marketing Consulting.

We serve as a consulting partner, focusing on bottom-line results, through strategic vision and creative focus. We’re problem solvers who want to work with you to build successful solutions to your marketing challenges.

Direct Response Marketing.

Novocent understands the science of direct response. Our DR campaigns have generated hundreds of millions in revenue for our clients, and our response processing solutions have saved our clients countless thousands of man-hours.

Results Measurement.

Our entire company is built around the concept of results. Results are the reason we all do marketing. Results are the satisfaction we derive from serving our clients. Measure and improve... Measure and improve. That’s our mantra.

Our Whole Business Is Building Brand Loyalty.

Our Work

Marketing is a mission-critical business process that depends on solid execution — not dumb luck — for success.

Catholic Book Publishing Website

Catholic Book Publishing, the nations leading liturgical publisher for the Catholic Church, turned to Novocent to reinvent its aging business to consumer and business to business e-commerce websites.

Catholic Book Publishing Roman Missal

Novocent's wide gamut of talents was tested with the launch campaign for the Roman Missal. This Church sanctioned update of the Missal, which had not happened in over 40 years, had brought a number of new publishers to the table.
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Suburban Propane Budget Pay Campaign

Novocent developed a turnkey approach to customer communication that utilizes proprietary technology to reduce client workload by adding web and BRC managing response processing channels and by transmitting sales leads directly to the client’s local offices.
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Robert Edward Auctions Catalog

Novocent developed a proprietary, collaborative extranet to streamline the year-long process of producing and organizing the 650+ page catalog, leveraging technology to streamline development.


Agway Energy Services Website Redesign

Agway selected Novocent to upgrade it's image and web-presence to more accurately reflect the size and scope of the organization as well as to convey its overall 'customer-first' approach to electricity and natural gas resales.

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Brio Mortgage Identity

Novocent worked with the client to develop a new identity surrounding the positioning statement "a perfect fit!"

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Wayne Auto Spa Rebranding

Wayne Autospa retained Novocent for our strong branding expertise as well as a proven track record for developing customer-centric web sites.

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Cam Driven Systems

Novocent’s strong international marketing experience allowed the agency to immediately contribute and provide valuable insight and guidance helping to create and launch the independent Elite series part pre-feeder brand in only a matter of weeks.

Elite Series Part Pre-Feeder Brand Design

In addition to the initial development of the logotype and brand standards, Novocent provided custom photography as well as created a website and collateral materials for the Elite series brand.
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Service marketing is different than product marketing – you must convey a brand’s true value proposition!

Our team

Helping your business move fast is part of what separates us from the rest.

We maintain a lean staff of awesome strategic and creative talent, supplemented by a network of the most talented production houses, direct marketers, media buyers, market researchers, copywriters and PR professionals available. We’re experienced at understanding business processes and finding ways to make them faster, easier, and more robust.

Really, Give it a Try!
Feel free to stop in or drop us a line

Let's Talk


1247 Sussex Turnpike • Suite 130
Randolph, NJ 07869



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